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86mm(width)×55mm(length) Luca Cordero Lanza marchese di Montezemolo -- In the 1970s, while still in his twenties, he led Scuderia Ferrari to a world championship alongside Niki Lauda. After a successful career at a FIAT subsidiary, he returned to Maranello. Since becoming president in 1992, he has implemented numerous reforms to propel Scuderia Ferrari back to the top.
He led the Scuderia out of a long period of decline and ushered in a truly golden era alongside Schumacher. He also further solidified the Ferrari name through quality improvements and various other reforms in the production car division. His charismatic presence, coupled with his impressive appearance, has earned him a place as a charismatic figure in Italy.
This time, we're introducing a memento of his time at Ferrari. The name inscribed on it, along with Ferrari's iconic Cavallino Rampante, is that of our subject, "Luca Cordero di Montezemolo." This is none other than his business card, as President, Amministrator, and, of course, Ferrari's highest executive. This business card of Montezemolo, a modern-day charismatic figure who built Ferrari's golden age, is an extremely rare item that is coveted by Ferrari enthusiasts.
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