MERCURY is a long-established brand that was born in Turin, Italy, in the mid-1940s after World War II, a period that can be called the dawn of die-cast modeling. The brand mark, a design with the MERCURY logo inside a gearwheel, indicates that the company was originally a manufacturer of metal parts for automobiles.
The first thing that comes to mind when talking about MERCURY is its impressive box art. The tasteful illustrations of the cars must have made children's dreams of the time come true. Hachette has released a die-cast model of the MERCURY as a reissued version. The box art has been perfectly reproduced with the same simple finish and atmosphere of those days.
The Giulietta Sprint was born in the good old days of Italy, and it is one that will remind you of those days when you were longing for a small miniature car.