88mm(diameter)×93mm(height) FABBRICA ITALIANA AUTOMOBILI TORINO", you must already know that this long name stands for "Torino Italian Automobile Works". The emblem with the same design as this mug made its debut with FIAT's first FR model, the 12HP, in 1901.
The ornamentation around the FIAT logo is more reminiscent of an elaborate craft than an emblem. Just by looking at this emblem, we can understand how valuable automobiles were to people at that time. This mug conveys that atmosphere in a concentrated form.
![NOVITA [NEW ITEMS]](/shared/images/onlineshop_e_02.gif){kind=small}
